OUR STORY
HEY THERE, I'M MICK
Together with my wife Bekah, we run Hardtail Gang!
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It all started for me with a random invite from my friend Derrick to go riding with him back in 2012. I pulled out my mom's 90s mountain bike from our shed, aired up the tires, and met him on the trail - I was immediately hooked!
Mountain biking always seemed like something that was done "by other people, somewhere else" and I had no idea that the area I grew up in had trails everywhere!





2017
2012
2013
BECOMING A HARDTAIL WEIRDO
FORMING HARDTAIL GANG
On a whim I decided to use our Cricut Maker to create a tongue-in-cheek shirt about switching to a hardtail.
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That's when the original "Not too late" tee was born. I posted a picture of it to my regional MTB Facebook group and got an overwhelming response of people who got a laugh out of it, and a handful who wanted to buy one.
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I hadn't advertised them for sale, but thought, what the heck. I ordered up some more shirts and went ahead and made a small batch of 5.
Thanks to the support of those 5, and going through the whole process once, I thought to myself "you know this could be a thing..."

2022

2023


We invested $1000 to get started on what is now Hardtail Gang.
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Currently, ALL profits go back into the brand so that we can put out new designs, increase the quality of our product, and keep spreading the hardtail love!
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From one hardtail weirdo to another, I hope you'll join us on this awesome journey.
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Happy to have you in the gang!
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-Mick